Home     Forum     401k     401k Rollovers
    Register   Login   Members   Search   FAQs     Recent Posts    




What’s A/B testing?

Reply to topic
Money Talk > The Web for Profit

Author Thread
danielnash
Contributing Member


Cash: $ 7.40

Posts: 31
Joined: 03 Sep 2014
Location: California
What’s A/B testing?  Reply with quote  

What’s A/B testing and why A/B testing used?
Post Tue Jan 10, 2017 12:06 pm
 View user's profile Send private message Send e-mail Visit poster's website
FastCapital360
New Member


Cash: $ 1.45

Posts: 7
Joined: 28 Mar 2017
Location: Philadelphia
 Reply with quote  

A/B testing is when you change a page (colors, call to actions, content etc).

M/V testing (multi variable) when you change variables and test across the board.
Post Tue Mar 28, 2017 3:30 pm
 View user's profile Send private message
SwGupta
Preferred Member


Cash: $ 22.70

Posts: 113
Joined: 09 Nov 2017
Location: United States
 Reply with quote  

A/B split testing is primarily used for the optimization of an ongoing PPC campaign and it is mainly used to analyze which set of keywords/ads/color/call to action are driving more traffic/leads to your site.

An avid reader who loves to travel across beautiful places and cooks in free time. . Know Complete Guide on Software Engineering vs Computer science by our experts.
Post Mon Nov 27, 2017 8:41 am
 View user's profile Send private message Visit poster's website
SwGupta
Preferred Member


Cash: $ 22.70

Posts: 113
Joined: 09 Nov 2017
Location: United States
 Reply with quote  

A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!

Every business website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is its "conversion rate". Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.

An avid reader who loves to travel across beautiful places and cooks in free time. . Know Complete Guide on Software Engineering vs Computer science by our experts.
Post Wed Nov 28, 2018 6:14 pm
 View user's profile Send private message Visit poster's website

Reply to topic
Forum Jump:
Jump to:  
  Display posts from previous:      





Money Talk © 2003-2018