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The False Lure of Multi-Level Marketing (2009-08-03)

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Money Talk > Earning & Income

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No-Brainer
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I saw a quote just this morning that typifies this whole thread and the MLM model in general, "You're fast, or you're FOOD". It's the law of the jungle and it applies here too. The ones who win build a huge downline fast with heavy advertising, milk it for a few months and then move on to the next one. It's hard work and very risky in my opinion and I would much rather forget the business, since all I want is the money anyway.

A Unique Twist on Traffic Exchanges
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Post Wed Sep 23, 2009 2:58 am
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nkthen
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MLM will work for:
1) People who never gives up inviting
2) People with charisma
3) People with natural leadership

If you lack any one of the above, you cannot make it in MLM.
Post Thu Sep 24, 2009 2:30 pm
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Offshore-Wealth.com
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WHAT ARE THE REASONS MOST FAIL IN MLM NETWORK MARKETING  Reply with quote  

Interesting,

Having researched just about every MLM and affiliate program over the past couple decades, I see many reasons why most fail, but most fail because they quit before they even begin. By that I mean, quit in under three months, after all, how can you expect to succeed at anything if you only put three months into business.

Why do most quit? Pretty obvious, the industry is largely promoted on hype and income BS, sad to say, but it is true, the lure of get rich quick is and has been used from start, and the main reason so many have a bad opinion of MLM industry. Will this ever change? I was wondering just that over the past few months having seen more startups in the last six months than I have seen in the previous couple years.

What I am seeing is more and more competition which only makes it more difficult for the newbies, never mind the so called guru's. With this increased competition, even more people will fail given the combined problem of recession and competition, so you have to be more careful than ever deciding on your home business opportunity.

What to look for? Well, this depends on many factors, but you have to look in the mirror and ask yourself, what have I cut in my budget. A vacation perhaps, you don't eat out as much, or go from that four star restaurant to a three star, you get the point, everyone is looking to save money in this recession.

What I have seen over the past year is an age of frugality start to take root. I am a student of market trends, and most want to save money as their number one goal especially in this recession, so if you are looking for a home based business, MLM or affiliate, you had better choose one that saves people money or you will never see success in my opinion.

If you research all the opportunities out there, how many offer true verifiable value? Sadly, very few, and in MLM, this is even more true. In the world of affiliates, lets face it, everyone is pushing the same deals, at the same prices, so it all comes down to either having a ton of traffic to your site or a ton of money to promote it, so think about it, will you be able to compete in the business you chose?

Again, sadly, most will not be able to compete with the guru's, and this is why most fail, they chose the wrong product or service in an over crowded market. Look for value, true savings, look for mass market appeal, look at transfer buying, look for unique or exclusive products or services people are already using, look for products and services which do not need to be sold, as in selling verses telling. Now if you are real lucky, you will find a few which have all these attributes, and one more you won't find in almost all the thousands of business opportunities on the market, FREE.

Think about it, the reason affiliate programs have exploded over the years is because for the most part they were FREE to join. I created one of the first, if not the first two tier affiliate program back in 1998. I was not happy with the growing attrition issues in MLM, and I saw simple affiliate model as the better strategy with the internet growing like it was. I made a ton of money being ahead of the trend, and this is what I see developing again, a new trend. Affiliate programs are converting to MLM because of the above reasons, too much competition and too little results for the masses of a$$es whe believe all these guru's selling all these secrets to this, and secrets to that referencing affiliate marketing.

The internet is a fast moving target and only the true professionals will get a firm grasp on it and find financial freedom. Bottom line, if any of these guru's are selling their secrets, you can bet on it they are no longer a secret or working like they once may have. I've been there, and I have seen my revenues shrinking and the industry shifting from standard affiliate to multi tier structure to maximize leverage which is why MLM was created to begin with. It goes back to the old saying, I would rather have 1% of 100 peoples effort rather than 100% of my own. One tier affiliate programs do not offer leverage without massive traffic to your sites, MLM is far more powerful, but only if you choose wisely.

What I have found is a couple businesses which meet the above, but wow, was it a long time in coming. They are free, they both offer true verifiable value, they have mass appeal, they are transfer buying at their best, everyone already is purchasing products or services elsewhere for more, and with that, there is no need for selling, just telling, sharing your savings with others. That is what you look for, and even though it is a needle in the haystack, once you find them, you will see success, it just may take you a little longer, but as you will learn, remove attrition, and you are guaranteed success.

Attrition is the number one killer in all MLM's, more people give up and quit than ever succeed, nothing new there, it has always been that way in the industry. Why do people quit, because they rarely earn more than they burn trying. If the average person cannot cover the cost of the usual mandated autoship of $50. to $100., they quit, especially if the product or service is more expensive than same product purchased elsewhere, usually the case in my experience. If you do happen to find a unique exclusive patented product or service, you have a chance, but it still requires sales experience which most do not have who get into MLM sales.

So now you know how to avoid failure in MLM, choose the .01% of programs which require no cost to become a representative, require no mandatory purchase to earn commissions, like with affiliate programs, but offer leverage of MLM model. Now if you can find products and services of extreme value which honestly save people money on what they are already purchasing elsewhere, as in transfer buying, or exclusive or patented, jump on it, this is where you start. And as a bonus, they have solid management, experience, leadership, full support and training also at no cost, success is just a matter of time.

I know it all sounds too good to be true, but it is, there are a few programs which offer the above, and although many do not take a free business opportunity serious and may skim past it, you will be sorry. This is the coming trend in network marketing, bridging the affiliate format to the powerful leverage an MLM offers. Single tier affiliates are fast disappearing as I see it, and for good reason, there time has come and gone. Social Media is exploding, but none make you money, ever wonder why? Because the model was designed to give to recieve. Ask MySpace which sold for $580M or FaceBook selling for $6.5B to see the strategy paid off very well over time. Amazon was same deal, they lost money for years, yet look at them now. The point is, chose right, work it right, and you will become financially right.

Success to all,

FREE PAY IT FORWARD OPPORTUNITIES
http://ENVIROPURELIGHT.com
http://FREE100KSECRET.com
Post Fri Sep 25, 2009 2:41 am
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Vytautas
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Living in Utah, I'm constantly surrounded by this MLM nonsense. I totally agree with the OP's article. MLM does require a lot of the same traits as a real entrepreneur must have to be successful. Having said that, the upside for real entrepreneurs is much higher than you will ever see in a MLM scheme.

Anytime a business is propagated not by selling a product or service but by recruiting more members, I find that to be an illegitimate business.
Post Tue Sep 29, 2009 9:29 pm
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LottomagicZ4941
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quote:
Originally posted by Moneybagz
I noticed you said "some". Lots of people lose money from it and I don't recommend it. The "some"people who do well from it are lucky, lucky, people. I don't ever do well in it lol.

Although, I do agree with you, not everyone should avoid it. I guess my past experiences from it made me dislike it alot.


Several former presidents have said things similiar to
"I find the harder I work the luckier I get"

THe main problem wiith MLM is people think it will be easy. And in some ways it is. But you have to WORK. Flyers, and adverts, time, and not necessarly $$$. You can easly lose $$$ running adverts.

I think building a downline is fun. Many don't have the time or energy for MLM. At least they don't think they do. I've had many prospects later approach me on opportunities far weaker then the one I've approached them on.

Some say MLM means most lose money. But that doesn't mean that it's a bad opportunity. As I've stated before the majority of restraunts go splat in the first 2 years. Yet look at Subway. Medocure subs and they are likely to over take Mc Donalds.

Non promotional Facebook Jail regular forum inquiry
Promotional post in advert section for new Facebook group for those building a downline
Post Sat Oct 03, 2009 1:48 pm
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LottomagicZ4941
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quote:
Originally posted by nkthen
MLM will work for:
1) People who never gives up inviting
2) People with charisma
3) People with natural leadership

If you lack any one of the above, you cannot make it in MLM.


You don't need Charisma to run an advert. ANd leadership can be learned if someone wants it.

I will agree with the never giving up. SOmeone once told me the only way to fail in network marketing is to quit.

Non promotional Facebook Jail regular forum inquiry
Promotional post in advert section for new Facebook group for those building a downline
Post Sat Oct 03, 2009 1:51 pm
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LottomagicZ4941
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Re: WHAT ARE THE REASONS MOST FAIL IN MLM NETWORK MARKETING  Reply with quote  

quote:
Originally posted by Offshore-Wealth.com
Interesting,

Having researched just about every MLM and affiliate program over the past couple decades, I see many reasons why most fail, but most fail because they quit before they even begin. By that I mean, quit in under three months, after all, how can you expect to succeed at anything if you only put three months into business.

Why do most quit? Pretty obvious, the industry is largely promoted on hype and income BS, sad to say, but it is true, the lure of get rich quick is and has been used from start, and the main reason so many have a bad opinion of MLM industry. Will this ever change? I was wondering just that over the past few months having seen more startups in the last six months than I have seen in the previous couple years.

What I am seeing is more and more competition which only makes it more difficult for the newbies, never mind the so called guru's. With this increased competition, even more people will fail given the combined problem of recession and competition, so you have to be more careful than ever deciding on your home business opportunity.

What to look for? Well, this depends on many factors, but you have to look in the mirror and ask yourself, what have I cut in my budget. A vacation perhaps, you don't eat out as much, or go from that four star restaurant to a three star, you get the point, everyone is looking to save money in this recession.

What I have seen over the past year is an age of frugality start to take root. I am a student of market trends, and most want to save money as their number one goal especially in this recession, so if you are looking for a home based business, MLM or affiliate, you had better choose one that saves people money or you will never see success in my opinion.

If you research all the opportunities out there, how many offer true verifiable value? Sadly, very few, and in MLM, this is even more true. In the world of affiliates, lets face it, everyone is pushing the same deals, at the same prices, so it all comes down to either having a ton of traffic to your site or a ton of money to promote it, so think about it, will you be able to compete in the business you chose?

Again, sadly, most will not be able to compete with the guru's, and this is why most fail, they chose the wrong product or service in an over crowded market. Look for value, true savings, look for mass market appeal, look at transfer buying, look for unique or exclusive products or services people are already using, look for products and services which do not need to be sold, as in selling verses telling. Now if you are real lucky, you will find a few which have all these attributes, and one more you won't find in almost all the thousands of business opportunities on the market, FREE.

Think about it, the reason affiliate programs have exploded over the years is because for the most part they were FREE to join. I created one of the first, if not the first two tier affiliate program back in 1998. I was not happy with the growing attrition issues in MLM, and I saw simple affiliate model as the better strategy with the internet growing like it was. I made a ton of money being ahead of the trend, and this is what I see developing again, a new trend. Affiliate programs are converting to MLM because of the above reasons, too much competition and too little results for the masses of a$$es whe believe all these guru's selling all these secrets to this, and secrets to that referencing affiliate marketing.

The internet is a fast moving target and only the true professionals will get a firm grasp on it and find financial freedom. Bottom line, if any of these guru's are selling their secrets, you can bet on it they are no longer a secret or working like they once may have. I've been there, and I have seen my revenues shrinking and the industry shifting from standard affiliate to multi tier structure to maximize leverage which is why MLM was created to begin with. It goes back to the old saying, I would rather have 1% of 100 peoples effort rather than 100% of my own. One tier affiliate programs do not offer leverage without massive traffic to your sites, MLM is far more powerful, but only if you choose wisely.

What I have found is a couple businesses which meet the above, but wow, was it a long time in coming. They are free, they both offer true verifiable value, they have mass appeal, they are transfer buying at their best, everyone already is purchasing products or services elsewhere for more, and with that, there is no need for selling, just telling, sharing your savings with others. That is what you look for, and even though it is a needle in the haystack, once you find them, you will see success, it just may take you a little longer, but as you will learn, remove attrition, and you are guaranteed success.

Attrition is the number one killer in all MLM's, more people give up and quit than ever succeed, nothing new there, it has always been that way in the industry. Why do people quit, because they rarely earn more than they burn trying. If the average person cannot cover the cost of the usual mandated autoship of $50. to $100., they quit, especially if the product or service is more expensive than same product purchased elsewhere, usually the case in my experience. If you do happen to find a unique exclusive patented product or service, you have a chance, but it still requires sales experience which most do not have who get into MLM sales.

So now you know how to avoid failure in MLM, choose the .01% of programs which require no cost to become a representative, require no mandatory purchase to earn commissions, like with affiliate programs, but offer leverage of MLM model. Now if you can find products and services of extreme value which honestly save people money on what they are already purchasing elsewhere, as in transfer buying, or exclusive or patented, jump on it, this is where you start. And as a bonus, they have solid management, experience, leadership, full support and training also at no cost, success is just a matter of time.

I know it all sounds too good to be true, but it is, there are a few programs which offer the above, and although many do not take a free business opportunity serious and may skim past it, you will be sorry. This is the coming trend in network marketing, bridging the affiliate format to the powerful leverage an MLM offers. Single tier affiliates are fast disappearing as I see it, and for good reason, there time has come and gone. Social Media is exploding, but none make you money, ever wonder why? Because the model was designed to give to recieve. Ask MySpace which sold for $580M or FaceBook selling for $6.5B to see the strategy paid off very well over time. Amazon was same deal, they lost money for years, yet look at them now. The point is, chose right, work it right, and you will become financially right.

Success to all,


Why do we respond to the anti MLM adverts? I guess it's cuz we know some might quite because of them.

I ditto your "Sucess to all" though I am not a ditto head.

Non promotional Facebook Jail regular forum inquiry
Promotional post in advert section for new Facebook group for those building a downline
Post Sat Oct 03, 2009 1:53 pm
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mikem86
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They seem to do more recruiting than selling!
Post Fri Oct 23, 2009 10:42 pm
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Offshore-Wealth.com
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RECRUITING IS SAME AS SELLING  Reply with quote  

quote:
Originally posted by mikem86
They seem to do more recruiting than selling!


Interesting,

In my opinion, recruiting is selling, same thing, one is selling a person on the business opportunity, the other is selling them on the product or service company represents. The whole point of MLM is to capitalize on leverage, and this entails recruiting others. Of course, it helps to lead with the product or service first, but ultimately, both involve selling.

Success to all,

FREE PAY IT FORWARD OPPORTUNITIES
http://ENVIROPURELIGHT.com
http://FREE100KSECRET.com
Post Sat Oct 24, 2009 1:22 am
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No-Brainer
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Re: RECRUITING IS SAME AS SELLING  Reply with quote  

quote:
Originally posted by Offshore-Wealth.com
quote:
Originally posted by mikem86
They seem to do more recruiting than selling!


Interesting,

In my opinion, recruiting is selling, same thing, one is selling a person on the business opportunity, the other is selling them on the product or service company represents. The whole point of MLM is to capitalize on leverage, and this entails recruiting others. Of course, it helps to lead with the product or service first, but ultimately, both involve selling.

Success to all,

It's worse than that, no matter how good you are at selling unless you recruit others that are just as good as you are (or can train them to be) it all falls apart, which is usually what happens.

A Unique Twist on Traffic Exchanges
Free Cash As A BONUS!
Post Tue Mar 02, 2010 6:22 am
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carl12
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That's are great Posts Friends Which You all have shared here With us
I Found it really very Informative

Keep sharing
Post Tue Mar 02, 2010 12:57 pm
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jeni
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