Posts: 31
Joined: 03 Sep 2014
Location: California
What’s A/B testing?
What’s A/B testing and why A/B testing used?
Tue Jan 10, 2017 12:06 pm
FastCapital360 New Member
Cash: $ 1.45
Posts: 7
Joined: 28 Mar 2017
Location: Philadelphia
A/B testing is when you change a page (colors, call to actions, content etc).
M/V testing (multi variable) when you change variables and test across the board.
Tue Mar 28, 2017 3:30 pm
SwGupta Full Member
Cash: $ 11.70
Posts: 58
Joined: 09 Nov 2017
Location: United States
A/B split testing is primarily used for the optimization of an ongoing PPC campaign and it is mainly used to analyze which set of keywords/ads/color/call to action are driving more traffic/leads to your site.
